Let us briefly describe the different approaches of academic models in the past and present.
Business + Math
This gave rise to the consulting profession. This allowed us to use heuristics and creativity to make persuasive arguments in the boardroom.
Business + Technology
This gave rise to the IT profession. This helped us automate algorithmic tasks, thus improving productivity and efficiency.
Math + Technology
This inspired interesting software products that helped us address a wide range of business problems and operate proactively with anticipation. In order to describe in a better way the orientation of skills required for new business.
Business + Math + Technology
These are coming together with the behavioural sciences. We work at the intersection of Business, Math & Technology.
The behavioural sciences allow us to connect the dots between interactions and develop a deeper understanding of human behaviour. Combining that deep understanding with math and technology allows to create the appropriate incentives to drive behaviours that align with business goals