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A/B Testing

A randomised experiment with two variants, A and B. It
includes application of statistical hypothesis testing or
“two-sample hypothesis testing”. A/B testing is a way to
compare two versions of a single variable, typically by testing
a subject’s response to variant A against variant B and
determining which variant is more effective.


API stands for Application Programming Interface, which is a software intermediary that allows two applications to talk to each other. An API is a connection between computers or between computer programs. It is a type of software interface, that offers a service to other pieces of software. The term API is often used to refer to web APIs, which allow communication between computers that are joined by the internet. There are also APIs for programming languages, software libraries, computer operating systems, and computer hardware.

Aggregated Data

Aggregated data is summarised ‘high level’ data which is
produced from combining lots of individual level data.

Anonymised Data

Removal of identifying details from data before sharing for
statistical or other purposes, to preserve privacy.

Artificial Intelligence

AI is the ability of computers or robots to perform the works as human beings after learning from their past experience. Both deep learning and machine learning are sub-fields of artificial intelligence, and deep learning is actually a sub-field of machine learning.
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