top of page


API stands for Application Programming Interface, which is a software intermediary that allows two applications to talk to each other. An API is a connection between computers or between computer programs. It is a type of software interface, that offers a service to other pieces of software. The term API is often used to refer to web APIs, which allow communication between computers that are joined by the internet. There are also APIs for programming languages, software libraries, computer operating systems, and computer hardware.

Artificial Intelligence

AI is the ability of computers or robots to perform the works as human beings after learning from their past experience. Both deep learning and machine learning are sub-fields of artificial intelligence, and deep learning is actually a sub-field of machine learning.

Big Data

Big data is a combination of structured, semi-structured, and unstructured data collected by organizations that can be mined for information and used in machine learning projects, predictive modeling, and other advanced analytics applications. It is a collection of data that is huge in volume, yet growing exponentially with time. It is the data with so large size and complexity that none of the traditional data management tools can store it or process it efficiently.

Bounce Rate

Bounce rate is the percentage of people who enter the site and then leave rather than continuing to view other pages within the same site. A high bounce rate on that page would be kind of alarming, because that means people are only viewing that page alone, then clicking away. Even worse, they didn't fill out a form to get to it, which means you're losing out on conversion. It’s calculated by dividing the total number of single one-page visits by the total number of visitors.

Business Analytics

Business analytics (BA) is a set of disciplines and technologies for solving business problems using data analysis, statistical models and other quantitative methods. It involves an iterative, methodical exploration of an organization's data, with an emphasis on statistical analysis, to drive decision-making.
bottom of page