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Believe it or not, we need more women in leadership!
Unveil the undeniable benefits of gender diversity in leadership roles, backed by compelling data on team performance and revenue. Explore the success of women-led startups, their resilience during crises, and the importance of fostering gender parity. Acknowledge unconscious biases and learn how boosting self-confidence and networking can drive progress. Together, let's create an inclusive world where women's talents are valued and celebrated. Be inspired to make a difference and "Lead it, woman!" Watch the video now for an enriching perspective on women in leadership.
Creating value from data | AI Broadcast
Kritika Jalan, Ambassador for Andrew Ng's deeplearning.ai shared her experience by working with companies in multiple sectors on their digital transformation journeys, on the critical role Data plays, and how you can leverage it to create business value
Understanding Retention in GA4 📊 III
I'll be discussing retention in GA4 and how it differs from UA. I'll show you how to use the retention graph to see how many new users are coming to your platform and how many are returning. I'll also explain how to use the analytics hub to explore different cohorts and cuts, and how to define your cohort and retention criteria. Finally, I'll show you how to break down your retention data by different segments such as country, traffic source, and platform. No action is requested from you, but I hope this video helps you better understand retention in GA4!
Understanding Cohort Analysis in GA4📊 IV
I explain why it's important to look at user retention through cohort analysis. By analyzing users who were acquired during a specific time period, we can see if they perform better or worse than users acquired before or after. Cohort analysis also helps us understand the impact of changes we make to our product or service, and highlights seasonality. I walk through different types of calculations and metrics you can use to analyze user retention, including active users, checkout, and purchase revenue. I also show how you can play with segments and dimensions to gain a better understanding of how well your product or service is bringing back customers. Stay tuned for more exploration methods!
Understanding User and Traffic Acquisition in GA4 📈 I
I'll be discussing the basics of user and traffic acquisition in GA4. With just a few days left before the move from UA to G4, it's important to understand how to work with GA4. I'll be diving into the four parts of the analysis that GA has split into, with a focus on user and traffic acquisition. User acquisition looks at all the users from their first touchpoint, while traffic acquisition is a session-level detail. I'll also show you how to customize your report and make it more useful for you. So, let's get started!
Understanding SEO and Paid Ad Efforts on GA4 📈 II
I'll be discussing how to find information about your SEO and paid ad efforts on GA4. We'll first look at the counterpart of it on UA and then try to find the same thing on GA as well. I'll show you how to look at your search console and keywords and SEO efforts. You'll learn how to filter the report to whichever format you want and save it. I'll also show you how to look at ads from the overview page and get all the information that you were getting in UA so easily. Please note that for everything that you see on GA, you will have that edit button that you can use to report at the end. This is highly customizable, so you can save this report so that it starts appearing on the left side panel. Hope this helps!
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