Monetization strategy for subscription businesses.
We design, test, and operationalize pricing, packaging, and conversion systems that lift LTV, NRR, and payback—without breaking your product or burning CAC
✓
Free → Paid conversion
Pricing & discounting
✓
✓
Packaging & bundles
Expansion & NRR
✓
Contractual churn
✓
30-50%
Average payback improvement
15-35%
Expansion revenue lift
20-60%
Trial-to-paid uplift
4-6 weeks
Time to first win
Andrew Ronald
Founder, Simirity
We had a really helpful consultation with them about app pricing, but it extended far beyond the pricing itself. One of the biggest takeaways related to a word we use when describing our app, anchoring people's expectations of the price. Thankfully a simple fix, but with great impact.
Ab Advany
Founder, CoAlias
Kritika is an absolute mastermind when it comes to revenue funnels! I was in a maze, trying to convert my funnel numbers into actionable steps, but she came to my rescue. With her expertise, we analysed the data, spotted the problem after some digging and crafted a solid game plan for the next 30 days. If you’re looking for a revenue guru, Kritika is your go-to! 🙌💯
You must care if;
Free users don't convert
Activation gaps and weak onboarding leave revenue on the table
Customers churn early
High acquisition spend wasted when customers leave within months
Pricing feels like guesswork
Revenue models built on assumptions, not validated experiments.
Opt for Sprints, not guesswork.
We run focused monetization sprints with clear hypothesis, instrumentation, and guardrails. Each sprint targets a specific revenue lever and ships changes safely.
Metric First
North-stars per page: free → paid, ARPU, NRR, payback, churn. Weekly readouts, DAU/WAU/MAU where relevant
Risk Controls
Price walls, traffic caps, eligibility rules, and comms playbooks to protect brand and revenue.
Experiment Engine
Prioritized backlogs, A/Bs, holdouts, switchbacks, and quasi-experiments when randomization is hard.
Data foundation
Event, properties, and revenue attribution mapped across app, billing, CRM. Clean dashbaords you tust.
Discovery & monetization map
Interviews, data audit, pricing/packaging deconstruction, funnel tracing from acquisition to renewal.
Sprint design & instrumentation
Hypotheses, success metrics, test design, event schema, variant planning, risk matrix.
Ship, measure, decide
Rollout plan, experiment ops, weekly reads, decision doc. Keep, iterate, or roll back.
Scale & operationalise
Codify wins into playbooks, billing ops, CS enablement, and pricing guardrails.
1
2
3
4
The Monetization Map
Free → Paid Conversion
Paywall placement, value moments, trial design (time/usage/hybrid), onboarding nudges, upgrade prompts, and pricing page UX.
Packaging & Bundles
Tier rationalisation, add-ons, bundles, feature gating, and role-based plans that align price to value.
Contractual & Voluntary Churn
Renewal playbooks, save offers, success triggers, at-risk scoring, cancellation flows, pause vs downgrade.
Paywall & Pricing Page UX
Messaging, comparison tables, fence clarity, anchoring, and objection handling integrated with support.
Pricing Strategy
Value metrics, willingness-to-pay, regional pricing, SMB vs enterprise motion, and discounting guardrails.
Data & Attribution
Event schema, revenue events, cohorting, test eligibility, and experiment readouts that finance trusts.
CLIENT RESULTS
Real outcomes from our AI-first platform
SaaS Founders Pick Us Because
SaaS-native
We specialize in subscription businesses - not generic consulting.
Faster than firms
Actionable experiments in weeks, not months of research decks.
Low-risk entry
Start with a sprint - keep the insights even if you don't continue.
Engagement Models
Start with a sprint, expand if it works. Simple.
MOST POPULAR
FAQ
Do you work B2B and B2C?
Yes. Motions differ (self-serve vs sales-assist), but experimentation principles remain.
How risky are pricing tests?
We use traffic caps, oligibility rules, enterprise holdouts, and comms plans. Revenue impact monitored daily.
What about data & tools?
We work with your stack (Mixpanel/GA4/Amplitude, Stripe/Chargebee/Recurly, HubSpot/Salesforce). We instrument what's missing.
What size companies are a fit?
Typically $500K-$50M ARR with active growth goals and the abiity to ship changes.
Book a Monetization Audit
Tell us about your model, pricing, and goals.
We'll respond with the next steps within a business day.
Global, remote-first
info@supl.ai