top of page
Big Data
Big data is a combination of structured, semi-structured, and unstructured data collected by organizations that can be mined for information and used in machine learning projects, predictive modeling, and other advanced analytics applications. It is a collection of data that is huge in volume, yet growing exponentially with time. It is the data with so large size and complexity that none of the traditional data management tools can store it or process it efficiently.
Bounce Rate
Bounce rate is the percentage of people who enter the site and then leave rather than continuing to view other pages within the same site. A high bounce rate on that page would be kind of alarming, because that means people are only viewing that page alone, then clicking away. Even worse, they didn't fill out a form to get to it, which means you're losing out on conversion. It’s calculated by dividing the total number of single one-page visits by the total number of visitors.
Business Analytics
Business analytics (BA) is a set of disciplines and technologies for solving business problems using data analysis, statistical models and other quantitative methods. It involves an iterative, methodical exploration of an organization's data, with an emphasis on statistical analysis, to drive decision-making.
Business Intelligence System
Technology for and practice of the collection, integration,
analysis and presentation of business information to support
better decision-making.
CRM
Customer Relationship Management(CRM) is a technology for managing all your company’s relationships and interactions with customers. Both B2C and B2B companies often use CRM software to track and manage communications through the web, email, telephone, mobile apps, chat, social media, and corporate marketing materials.
bottom of page